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Anna Viganò takes you to the Verano. For real. "Ciao Anna! Why don't you translate into music your idea of wood, craftsmanship and acoustics?" "Of course!". A woman, finally, is putting some gasoline into the Wood'd Vibes tank, our weekly music installment, curated by different artists every time. Anna Viganò, also known as Verano, is taking the lead today. She knows everything about indie rock music. We fell in love with her music since the first time we saw her in concert a while ago in Milano. Anna, we are glad to have you here, please feel free to make [...]
Do you really want a world where laptops are made of the same boring sideral grey? It's about that time, again! Our laboratories' doors are opening again. A 100 square meters space, just outside Milan, where we merge our passions and duties. Woodworking, graphics, photography, art and illustration are the fundamentals to create wooden objects for technology and lifestyle products. Made by us for your daily enjoyment. And here we are, with the second episode of the "Focus On", the column that aims to drive you inside Wood'd collections, step by step. Let's step into the Macbook skin's arena: skins [...]
FFiume and that irrepressible want to see the entire world through at least 33 revolutions per minute. We met Francesco Fiume in Milano. He was coming back from London, where he lives, and he was about to go to Calabria, where he was born. In a momentary lapse of nostalgia, we've started discussing about the old fashioned world of "physical supports", from photography to music. Because Francesco, or FFiume, has always lived with music. From his beginning as DJ and selector at a young age, to rapping, to strettoblaster, an online editorial project made of beats, pieces, and wrong ideas, [...]
Licia and Francio: delivering open-minded and respectful design in Milan's fashion. Talented people we are proud to call friends. Licia Florio and Francio Ferrari are a couple in real life and in business. They are the driving force behind L'F shoes, the ironic brand everyone is talking about in the "shoe-biz", the one Katy Perry wore while marching for women's rights a few months ago in Washington. But since times they are a changing, their new project, "Licia Florio Playground", aims to deliver the necessary tools to feel empowered as women. So, Licia and Francio, we are thrilled for having you [...]
Colectivo Futuro: an authentic project where art forms and people converge. Authenticity: that's what Colectivo Futuro and its co-founder Miguel Colmenares stand for. Whether it's a collaboration with an emergent visual artist or a groove-based DJ, you can feel the purity this extended family of deejays, promoters and visual artists has in it. They're a movement widespread in between London, Northern Europe, Miami and Venezuela. We are glad to have Miguel sharing some words and some tunes for our Wood'd Vibes series, where we ask artists to translate their idea of wooden culture and craftmanship into music. So, guys, pledge to everything [...]
Davide Pagliardini is the letter A of Italian typography, and this is how he rocks. Well, second episode of "Design Stories", the column about designers that make our country rocking. We've met Davide Pagliardini for a quick chat about lettering, inspiration, and education. What do we love most about his work? The defined roots of his lifestyle. Skateboarding, underground music and street-art are clear references of his artworks. A button-up twist in visual design at disposal of the big brands Davide has worked with. So, the advice is: take your time to read this, a big surprise is coming at the end. [...]
Carlo Pastore gives us a preview to what the biggest indie music festival in Italy sounds like! An unmissable event for all the indie souls out there! Carlo Pastore joins the "Wood'd Vibes" with a preview of tunes from this year's edition of MI AMI Festival, which will be held from Thursday the 25th to Sunday the 27th of May in Milano, of course. Let's celebrate with this thirty minutes mixtape, everything's Italian in here. So cheer up Carlo! To our city, our music, our people! Ciao Carlo. First thing first, who are you? My name is Carlo Pastore, I [...]
Marco Laganà shows us off his main inspirations and personal achievements. Ok, let's go straight: second episode of "High Five!", our column about the people Wood'd is surrounded and inspired by. Word to Marco Laganà, the Milan-based fashion designer who founded his namesake shoe brand in 2015. You may have spotted him in some of the glossiest magazines (or noisiest clubs in Milan, Ed.) with his unique and ironic collections. Our favorite? The IKEA-inspired one, before the copy-cat thing exploded last week. Keep up the good work, Marco! Ciao Marco, how would you describe yourself in ten words? I'm the result of [...]
Jolly Mare translates into music his own idea of wood and craftmanship Here we are, the first episode of Wood'd Vibes, a new Uncovered column. Every week, a different artist, musician, DJ or producer will be sharing some fresh tunes with us. This time is Italian deejay and producer Jolly Mare the one who is taking the call. "Hey Jolly, what do you think about putting into music your idea of wood, craftsmanship, nature and tradition?". The result? A dreamy mixtape suspended in between electronic and jaxx funk. Now word to Jolly, take your earphones on, and enjoy the vibes! Ciao Jolly, tell us [...]
Our favorite technique: 800 years old, yet contemporary! Here we are, taking the first steps into the place where all the magic happens. Every Wood'd good is conceived in our 100 square meters factory, 30 kilometers away from Milano, Italy. In a space where not only woodworking matters, but also design, graphics, art, illustration. In these pages we'll give you an in-depth look at the driving inspirations behind our collections. Pretty hard not to start from the technique that first made Wood'd what it is: inlay. "What a revelation!" some of you can argue. Just have a look here, and [...]
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