Licia and Francio: delivering open-minded and respectful design in Milan's fashion. Talented people we are proud to call friends. Licia Florio and Francio Ferrari are a couple in real life and in business. They are the driving force behind L'F shoes, the ironic brand everyone is talking about in the "shoe-biz", the one Katy Perry wore while marching for women's rights a few months ago in Washington. But since times they are a changing, their new project, "Licia Florio Playground", aims to deliver the necessary tools to feel empowered as women. So, Licia and Francio, we are thrilled for having you [...]

Marco Laganà shows us off his main inspirations and personal achievements. Ok, let's go straight: second episode of "High Five!", our column about the people Wood'd is surrounded and inspired by. Word to Marco Laganà, the Milan-based fashion designer who founded his namesake shoe brand in 2015. You may have spotted him in some of the glossiest magazines (or noisiest clubs in Milan, Ed.) with his unique and ironic collections. Our favorite? The IKEA-inspired one, before the copy-cat thing exploded last week. Keep up the good work, Marco! Ciao Marco, how would you describe yourself in ten words? I'm the result of [...]

Stefano Aschieri shows us his daily must and personal essentials. Ok, first round, let's go straight to the point to discover everything about Wood'd. Behind the faces and values that make this place unique. We couldn't start anywhere else. To bring you right in the middle of Wood'd we need someone who can talk the insides, the details, the one thousands puzzles of it. Who can talk about the past and the future for which Wood'd stand. Ladies and gents, please welcome Stefano Aschieri. Describe yourself in ten words: I’m a serial collector, late dinners lover and Wood’d co-founder. Three [...]