Licia Florio and Francio Ferrari: healthy habits, better lifestyle

Licia and Francio: delivering open-minded and respectful design in Milan’s fashion.


Talented people we are proud to call friends. Licia Florio and Francio Ferrari are a couple in real life and in business. They are the driving force behind L’F shoes, the ironic brand everyone is talking about in the “shoe-biz”, the one Katy Perry wore while marching for women’s rights a few months ago in Washington. But since times they are a changing, their new project, “Licia Florio Playground”, aims to deliver the necessary tools to feel empowered as women. So, Licia and Francio, we are thrilled for having you in this “High Five” installment. Keep spreading the good vibes, guys!


Ciao L. & F., how would you describe yourself in ten words?
Licia Florio and Francio Ferrari, co-founders of the Licia Florio Brand.

Three things that inspire you?
Smile, Friendship, Present

One place everyone should visit?
Tokyo.

Two things you love to do in your spare time?
Sleep and walk with no direction.

One achievement you will always remember?
Be together.


Now: we have asked Licia and Francio to further describe themselves with 5 objects. Trust us when we say, it’s not an easy task. But since we share the same passions for the daily little things and surrounding, we couldn’t be disappointed.


A pair of Good Genes, to dance and travel the world

Licia Florio shoes, to dance across the world

Francio’s glasses, always a black frame

Francio Ferrari and black frame, since like forever

Yoga uniform, to practice yoga every day

Yoga helps Licia Florio stay fitted and healthy

Plants, to live a glimpse of nature everywhere

Coconut oil, to do almost everything

Coconut oil, and the rest will flow, according to Licia Florio